It is everywhere in Germany. I haven't noticed too much of it here in Paris, but I know it is there and all over the rest of Europe. Note how wide-spread the sponsorship it. A few pictures for demonstration.
They've turned the TV Tower in Berlin into a soccer ball.

A countdown clock. This one is in Berlin, but there was one in Leipzig too.

A museum.

'Nuff said.

Craze 2: The Da Vinci Code.
The Louvre has "The Da Vinci Code Soundwalk" that you can download for only 9.95! Check out the teaser on their website. http://musee.louvre.fr/audioguide/en/index_en.html I am saddened by this.
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